Monthly plans by volume
A monthly subscription sized by new leads and active leads. From $49/mo. No Mini plan. Optional Pro for higher-quality leads; Max for extremely high-quality leads.
LoanWick's conversation playbook was built and tested on 225,000+ real mortgage leads.
Volume matrix
Monthly price by new / active leads.
Volume = new leads per month / active leads you are working. Choose the smallest band that covers both. Above 4,000 / 20,000 is custom. Pro and Max are optional upgrades at the same band—Pro for higher-quality leads, Max for extremely high-quality leads.
| New / active leads per month | Monthly | Pro | Max |
|---|---|---|---|
| 50 / 250 | $49 | $149 | $1,249 |
| 150 / 750 | $99 | $299 | $2,499 |
| 500 / 1,250 | $199 | $599 | $4,999 |
| 1,500 / 7,500 | $499 | $1,499 | $12,499 |
| 4,000 / 20,000 | $999 | $2,999 | $24,999 |
| Above 4,000 / 20,000 | Custom | Custom | Custom |
How to read the band: first number is new leads per month; second is active leads you are working. Taxes and third-party services (Bonzo, carriers, etc.) are separate. A signed order controls if it states different commercial terms.
Volume band finder
What volume band fits your pipeline?
Enter approximate new leads and active leads per month. We highlight the matching published monthly price. Pro and Max are optional at the same band—Pro for higher-quality leads, Max for extremely high-quality leads.
Band: 150 / 750 · $99/mo
Pro (higher-quality): $299 · Max (extremely high-quality): $2,499
Recommended start
Start on Essential by volume.
The monthly column above is Essential—our recommended starting plan. Most teams begin here and stay here. Pro and Max are optional upgrades on the same volume bands—Pro for higher-quality leads, Max for extremely high-quality leads.
Recommended starting plan
Essential
Solid follow-up for everyday mortgage conversations across your team. Pick the volume band that covers your new leads and active leads each month.
- All loan officers included
- Full Bonzo sync & pipeline controls
- Monthly subscription by volume band
From $49/mo
Published bands from 50/250 through 4,000/20,000. Custom above.
Optional
Upgradeable models
Pro and Max use the same volume bands. Choose Pro for higher-quality leads; Max for extremely high-quality leads.
≈3× Essential
Pro
From $149/mo
Built for higher-quality leads—tighter follow-up when every reply has to earn its keep.
Same volume bands as Essential. Upgrade for higher-quality leads—not required to start.
- All loan officers included
- Full Bonzo sync & pipeline controls
- ≈3× Essential at each volume band
≈25× Essential
Max
From $1,249/mo
For extremely high-quality leads—when the conversation is high-stakes and every touch has to land.
Same volume bands as Essential. Optional for extremely high-quality leads—most teams start on Essential.
- All loan officers included
- Full Bonzo sync & pipeline controls
- ≈25× Essential at each volume band
Optional voice
Call packages priced per lead.
Choose a prepaid package. A live transfer or confirmed appointment adds $0.25, charged once per lead. Optional voicemail adds $0.10 for each confirmed message left.
| Up to this many call attempts | Price per lead |
|---|---|
| 1 | $0.20 |
| 3 | $0.50 |
| 9 | $1.00 |
| 15 | $1.75 |
| 50 | $7.00 |
Charged once when the first call is verified as placed. A second dial counts as another attempt. Skipped leads are not charged. Eligibility, consent, calling hours and contact waits always apply.
Authorize automatic balance refills and a monthly spending cap in Plans & payments. You can turn auto-refill off at any time. Text plans remain separate.
Set up voice billingPricing questions
The details that matter.
What is the complete LoanWick price?
A monthly subscription based on model tier (Essential, Pro, or Max) and your lead-volume band (new leads / active leads). Most teams start on Essential. Published bands start at $49/mo for Essential at 50/250. Above 4,000/20,000 is custom. Applicable taxes and third-party services are excluded.
Is there still a Mini or per-message plan?
No. Customer-facing commercial plans are Essential, Pro, and Max only, billed monthly by volume. Per-message Mini pricing has been retired from public plan selectors.
Is pricing per loan officer?
No. Every plan includes all loan officers without an additional per-seat platform fee.
How do volume bands work?
Pick the smallest band that covers both your expected new leads per month and the active leads you are working. If either number exceeds a band, use the next band. Above the top published band, contact LoanWick for a custom quote.
Does the model tier name equal an AI model?
Essential, Pro, and Max are plan names, not AI-provider model names. Your plan and company settings determine which AI options are available.
Can we switch tiers or bands later?
Yes. Contact LoanWick or use Plans & payments (when enabled) to change tier or volume band. Previewing another response configuration does not silently change your billing plan.
Start on Essential. Activate outreach after approval.
Compare complete costs
Price the workflow, not just the headline.
Use the same volume, channels, setup, and required third-party services when comparing providers. A confirmed appointment is different from a sent booking link or a positive reply.
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